It all started when...
In 1999 Bam Bam Breakfast went to air on Kiss 100 in London, UK. It was to become the market-leading morning show in the 15-34 demographic, winning awards both at home and abroad.
The show was originally supported online by bambam.co.uk, although the desire was to create a brand and site in the dot com domain, and Bamster was born in 2000.
The advent of smartphones coupled with access to wifi and affordable mobile data delivered a new way to consume audio entertainment. In response to this the Bamster app was launched in the Apple store in 2011.