Bamster went online in 2000 and invested heavily in digital media. Here's a David Blaine interview from 2003, a full two years before YouTube was created. 


It all started when...

In 1999 Bam Bam Breakfast went to air on Kiss 100 in London, UK. It was to become the market-leading morning show in the 15-34 demographic, winning awards both at home and abroad. 

The show was originally supported online by bambam.co.uk, although the desire was to create a brand and site in the dot com domain, and Bamster was born in 2000. 

The advent of smartphones coupled with access to wifi and affordable mobile data delivered a new way to consume audio entertainment. In response to this the Bamster app was launched in the Apple store in 2011.